concludes that either new wording or color coding is misleading consumers,” he said, “then the F.D.A. Myers, president of the Campaign for Tobacco-Free Kids, a Washington advocacy group, said cigarette companies had responded to bans of terms like “light” and “low tar” in at least 78 countries by color-coding their packaging to convey the same ideas. The survey authors, led by David Hammond, a health studies professor at the University of Waterloo in Ontario, called for plain, uncolored packaging. Moreover, adults believe cigarette packs with the terms “smooth,” “silver” or “gold” are also easier to quit than other ones, and teenagers said they were more likely to try them, according to a survey and study published in September in the European Journal of Public Health. But study after study including ones by the industry disclosed in tobacco lawsuits has shown consumers believe the terms and colors connote a safer product. Center for Tobacco Products, said Thursday that the agency would “thoroughly review” the use of color on cigarette packages by June 22, the effective date of the wording ban and the first anniversary of the law’s passage.Īltria said it had used terms like “light” as well as packaging colors to connote different tastes, not safety. Kathleen Quinn, a spokeswoman for the new F.D.A. GoShoppi provides option of Home Delivery and Store Pickup options for. The notice sought public and industry comments, which are due Friday. You can buy Parliament Silver Blue Cigarettes 20 pcs from Choithrams-UAE in GoShoppi. Last month, the agency published a notice that it could take action against colors like silver or pastels, as well as additional words like “silver,” “smooth” and “natural,” which some companies are still planning to use on cigarette packages. authority to act against “similar descriptors” that could mislead consumers to think certain products were less risky. While Congress specifically banned some terms, including “low” and “mild” present on about half the packages of cigarettes sold in the United States it also gave the F.D.A. that a product is safer than conventional cigarettes before it can be marketed as such. One new requirement is that companies must prove to the F.D.A. sweeping new regulatory authority over tobacco. The tobacco regulation passed last year gave the F.D.A. Dillard III, a senior vice president of Altria, said banning certain colors would be unconstitutional under commercial speech and property protections. “We do not use colors to communicate whether one product is less harmful or more harmful than another.” Sylvia, a spokesman for Altria, the parent company of Philip Morris, said Thursday. “Colors are really used to identify and differentiate different brand packs,” David M.
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